Columbus crew logos12/26/2023 ![]() ![]() I also believe that any logo change needs, needs, NEEDS to have "1996" as a focal point. As many Crew supporters would say, "I'd rather be dead than red." Out of a league filled with very limited variations blue and red, our colors are a refreshing change of pace that allows us to stand out as a smaller market team. I believe that Precourt is right in that we should not change the colors. I believe what we need a symbol that can represent the community as a whole, and that also still pays homage to our beginning and to the foundation laid out by Lamar Hunt Sr. No symbol, no phrases, and no pandering to a subset of this diverse community. So where does that leave us? So far, it seems to be a lot of no goes. to try and play to the cultural background of a potential fan base within the city/state. That includes trying to make a logo either more "German," "English," "South American," etc. To go off the topic of where the current FO has mentioned they want to go with the logo, I don't think we need to go the route of trying to represent either "white collar" or the "blue collar." As I would imagine, I think there would be many people in the Columbus community that wouldn't want to be categorized into either of those ideas, and as we have the opportunity to represent not only Columbus but the state as a whole, I think trying to patronize to any subset of our community would be a mistake. I also don't believe the logo needs to try and represent any one subset of our diverse community. I don't believe we need to try and box in what represents this city in a new logo like so many professional sports teams have done in the modern era. We have some very cool images and phrases that represent either our city or our state (the Short North arches, the Scioto Mile, "The Heart of the Heart of It All," "Ohio is for lovers," etc.), but I feel that any of these items being represented on the Crew logo would feel too forced and contrived. Presented herein are more designs we've received since last week's roundup, along with any explanations included by the designer.įIRST SUBMISSION: Jon Bentley don't believe there is any one object, or even group of objects, that could be used as a symbol to represent Columbus on a new Crew logo. Each of Bell's posts at have included a call to fellow designers (amateur or otherwise) to submit designs for their own mock-ups. From the start, we've wanted this project to be more than just Bell's work, though. Justin Bell's 28 in 28 project has been really fun to follow as a fan of both the Crew and the city of Columbus. ![]()
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